Coaching: The Most Overlooked Employee Benefit
Allen Raffetto

By Richard J. Hohmann Jr.*,  (October, 2008)

Companies are saying that executive coaching has become their secret weapon when it comes to acquiring talent. BMW of Canada recently introduced a program that included the hiring of coaches to incorporate training into a leadership – development program.

Coaching Employees to LeadCoaching can certainly compliment leadership training in any organization and it can be a needed incentive to elevate performance and provide a competitive edge by providing another perk or reason to join. In my experience, I have found Coaching to be a key component to retaining a good to great manager or leader. Coaches can be the link between personal direction and work/life balance while expanding the communication link between the business strategy and the employee by promoting good leadership skills.

Coaching is one of the most cost effective measures for improving productivity, enhancing performance, elevating morale, and supporting human resources with the hiring and selection process and their retention objectives. Turnover costs amount to approximately 1/3 of the salary for the position that needs to be replaced and goes up to about ½ when you lose a key employee. The cost of coaching rarely exceeds 10% of the loss associated with employee turnover. You decide; would you rather expense $5000 to support an above average employee or spend $50,000 on replacing them?

Coaching is much more than cost-savings for a company or organization. It is a process that supports the people development portion of any business while improving the organization’s effectiveness. Those are two major components of any company striving to go as Jim Collins says, from “Good to Great”. A Coach with Leadership Training experience is an unbeatable combination. Helping people reach their potential is the key ingredient for business success.

Most human resource managers that I have talked to state that they do not have any of the following:
1)      Succession Plan;
2)      Mentor Program; or an
3)      External Coaching Program (Executive or otherwise).

Leadership Training and Coaching are two components that often put aside because it may draw attention to the real costs of turnover and how reducing such can dramatically affect the bottom line. I just can’t image in this time of economic downturn that most companies aren’t willing to look at innovative ways to attract employees and most importantly, retain good employees. I think most companies should use the term “talent maintenance” instead of “talent management”.

There are very few companies that focus on people potential and their development. Which plan do you have in place, “maintenance or management”?

It’s time for YOUR secret weapon . . . a coach with Leadership Training in his background.

* Richard is President of Innovative Leadership.  He is a fellow franchisee with LMI, Leadership Management International.  For more information visit www.ILDV.org

Summary
Article Name
Coaching: The Most Overlooked Employee Benefit
Description
Coaching is one of the most cost effective measures for improving productivity, enhancing performance, elevating morale, and supporting human resources with the hiring and selection process and their retention objectives.
Author
Allen Raffetto

About Allen Raffetto

Allen M. Raffetto, Ph.D., the group’s founder, brings together psychology and business for clients throughout North America. He has worked extensively with companies in the Midwest since 1983. Dr. Raffetto holds degrees in psychology from Stanford University (B.A.), San Francisco State University (M.A.) and the University of North Dakota, (Ph.D.). His specialized area, cognitive psychology, includes studies of human learning, memory, perception and information processing. He was a member of the faculty and Chairman of the Psychology Department at Beloit College from 1969 to 1984. During those years Dr. Raffetto also held research appointments at the University of Wisconsin-Madison, where he studied the reading process, and at the University of Illinois College of Medicine, where he participated in an on-going study of how medical education transforms bright students into practicing physicians.

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